It's #BrainAwarenessWeek. I have to confess I've been a member of the “I love brain science” club for a while now. If you want to be a better leader or learn how to build a stronger team at work, stick with me for a minute while I explain why #brainscience is the next thing to put on your reading list.
A few years ago, I was inspired by a client to research if something unique happens in the brain when a person experiences an "a-ha" moment. The answer, which was yes, led to a deep dive into cognitive science – the interdisciplinary study of the mind and intelligence. It draws insights from several disciplines including neuroscience, psychology, and linguistics.
I was blown away at what I discovered. New insights in cognition science explain what the brain does, its behaviour patterns, how it perceives incoming data, how it maintains attention and makes decisions. When applied properly, brain science can demystify how to communicate effectively and offer a road map on how to lead others more easily.
#Brainscience, or more specifically, #neurocommunication and #neuroleadership, can have a profound impact on how leaders and teams communicate. It's the difference between lighting a room with a candle and turning on a light bulb.
Here are a few book recommendations to get you started…